Four great books on Marketing

Have your own business but not sure whether you need to invest in marketing. Still wondering if marketing is worth the investment? Still not able to take the first step in handing marketing control to the right people? You understand the importance of digital signage in the new world, but still not sure how to go about it. Start by getting help from where you can. Going digital is easy if you hire the right people.  Digital signage has begun to replace nearly all the traditional print media that has adorned our shopping malls and department stores. From roadside digital billboards that have replaced the large side-of-the-road print hoardings to small point of sale signs – digital signage is now everywhere. The traditional poster has also been given a digital facelift providing a flexible, dynamic and stylish alternative to the printed poster.FM LED Digital Group provides a huge range of signage for promotion of products and services.

 

The next best thing to do is to understand marketing and what it can do for you. Here are 5 fantastic books that can help you understand and create the right marketing mix for your business:

 

The Best Damn Web Marketing Checklist, Period!

This book by Stony deGeyter is filled with practical advice. What makes it easy to implement are the number of checklists that one can refer to. The book focuses on web marketing right from working on a website built for conversions to marketing strategies you can use to drive business to your online shop.

 

Nonsense: The Power of Not Knowing

This book by Jamie Holmes gives great insight on how to deal with information overload, how to sift through what is there to what you require. It is about Managing ambiguity—in our jobs, our relationships, and daily lives.

 

Meaningful: The Story of Ideas That Fly

This book by Bernadette Jiwa talks about a whole new way at looking at customers and how to genuinely matter to them. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet.

 

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

In a digital world content is the way to be known as a trust and authority on a product or service. Ann Handley  in everybody writes gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

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